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Seasonal Businesses and Tourism Search in the Adirondacks

Sep 27, 2026 | Local Search

Visitors Are Searching

Tourism is a big part of the economy here. Visitors spent $2.56 billion in the Adirondacks region in 2025, up 2.8 percent from the year before, according to Tourism Economics. Tourism supported 20,565 jobs, nearly one in five in the region. Almost half of that spending went to lodging, and another fifth to food and drink.

Essex County, home to Lake Placid, led with $988 million, and Franklin County, home to Saranac Lake, Tupper Lake and Malone, saw spending grow 3.9 percent. The state's Olympic venues had a record year too, with more than 1.2 million visits in the 2025-26 fiscal year.

Most of those visitors look things up on a phone along the way: where to eat, what is open, how to get there. If your information is wrong, they go somewhere else.

Not Every Market Grew

Spending by Canadian visitors fell 28 percent in 2025, and Clinton County, home to Plattsburgh, was the one Adirondack county where visitor spending dropped, down 4 percent. When fewer visitors come, being easy to find matters even more.

Get Your Seasonal Hours Right

Google has specific advice for seasonal businesses. While you are open, list your in-season hours as your regular hours on your Google Business Profile. When the season ends, mark the profile "Temporarily closed," and set your hours again when you reopen. For holidays, events and short changes, use special hours. For a closure of a week or more, use "Temporarily closed" instead.

The busy days are often the ones with odd hours: Winter Carnival in Saranac Lake, a big race weekend, a holiday Monday. Add special hours before those days, not after.

Keep It Accurate Between Seasons

Anyone can suggest an edit to your listing, and some of those edits are wrong. In 2026 Google began emailing verified owners before suggested edits go live, which gives you a chance to catch mistakes. Keep your contact email current and read those messages, especially in the off-season when you may not be checking often.

Check your listings on Apple Maps and Bing each spring and fall as well. Many visitors use them without thinking about it.

Tell Visitors What They Need to Know

Visitors ask questions locals never think about. Is there parking? Do you take reservations? Is the entrance accessible? Are dogs allowed on the patio? Put the answers on your website and in your profile's attributes.

Accessibility details deserve special attention. Travelers with disabilities and their families plan carefully, and a clear, ADA/WCAG compliant website that answers their questions earns their trust and their business.

Let Your Website Change With the Seasons

Your website should match what you are doing now. Put your current season, hours and offerings on the home page, and keep season-specific pages ready to bring back each year. Behind the scenes, structured data can describe seasonal hours with start and end dates, so search engines get the same answer your visitors do.

We help businesses across the North Country and the Adirondacks get this right, from Glens Falls to Malone. If you would like to talk about your busy season, reach out any time. See our SEO and local search services for more.

Sources and Further Reading