Business consulting services
Helping you find your way.
Why hire a consultant? Because good advice saves time and money. We bring research, planning and decades of experience to the decisions that shape your business.
Your team member
Business consulting services for the Adirondack region
We believe in a plan-first approach. Every website, marketing campaign and social media plan we build starts with research and a clear plan, and we offer that same planning on its own to businesses and organizations across the Adirondack region.
Whether you are starting something new, growing, rebranding or trying to figure out why your marketing is not working, we sit down with you, learn your goals and give you honest, practical advice you can act on. Have a question? Reach out and we will get back to you.
What we offer
Our consulting services
Business Planning
A clear business plan is the road map for your company. We help you shape your business model, research your market and put it all in a plan you can use with lenders, partners and your own team.
Advertising and Marketing Plans
A research-driven marketing plan puts your budget where it will do the most good, online and off, from search and social media to print, radio and television.
Request for Proposals
A well-written Request for Proposals saves hours and brings better bids. As proposal writers ourselves, we know both sides of the process and write RFPs that get clear answers.
Strategic Branding
Your brand is more than a logo. It is how customers see and remember you. We research what appeals to your market and build a brand that helps your business reach its potential.
Competitive Intelligence Analysis
Before you plan a website or campaign, know your real competition. We find out who they are, what they do well and where you can win, and include this analysis in every website proposal.
ADA/WCAG Accessibility Planning
We review your website, documents and online services and give you a clear, prioritized plan to make them ADA/WCAG compliant and easy for everyone to use, including visitors with disabilities.
Why hire a consultant
Saving you time and money
Data
We know where to find reliable, current data, so your decisions rest on facts rather than guesses.
Research
Thorough research lets you make informed choices instead of educated guesses about your market.
Timely
We can usually have a plan written within a week, depending on how complex your business is.
Meetings
We come to your business, on your schedule, to learn about your goals directly from you.
How a consulting project works
From first conversation to a plan you can use
Step 1
Listen
We meet with you, in person or online, to learn about your business, your goals and your challenges.
Step 2
Research
We gather current data on your market, your customers and your competitors.
Step 3
Analyze
We look for the opportunities and risks that matter most, and what they mean for you.
Step 4
Plan
We write a clear, practical plan with priorities, budgets and timelines.
Step 5
Present
We walk you through the plan, answer your questions and adjust it together.
Step 6
Follow up
We check in as you put the plan to work, and help with the next steps when you are ready.
Competitive intelligence
Know exactly who you are up against
Your real competitors are not always the ones you think. They are the businesses that show up when your customers search, the ones getting the reviews and the ones spending on ads in your towns.
Our competitive intelligence analysis looks at their websites, search rankings, listings, social media, pricing and messaging, then shows you where they are strong, where they are weak and where you can stand out. It is part of every website proposal we write, and it is available on its own for any business decision.
Requests for Proposals
RFPs that bring you the right bids
A clear Request for Proposals saves you time and brings better, easier to compare bids. We have written and answered many proposals, so we know what vendors need to see and what evaluators need to judge.
- A clear scope of work and list of deliverables
- Realistic timelines and budget ranges
- Evaluation criteria that make scoring fair and simple
- Accessibility and ADA/WCAG requirements where they apply
- Plain submission instructions and deadlines
Municipalities, nonprofits and businesses use our RFPs for websites, technology projects and marketing services.
Who we help
Advice for every kind of organization
Small businesses
Shops, restaurants and services
Plans and marketing sized for local businesses and real-world budgets.
Nonprofits
Mission-driven organizations
Planning, branding and outreach that help you reach donors, members and volunteers.
Public agencies
Municipalities and authorities
RFPs, accessible websites and clear public communication.
Tourism
Lodging, attractions and events
Reaching the millions of people who visit the Adirondacks every year.
Makers
Artisans and craftspeople
Branding and online sales that let your work reach new customers.
Startups
New ventures
Business plans and research that get your idea off the ground.
Why choose us
We build the website that builds your business.
Because we build the best ADA/WCAG compliant website in your field, and that gives you a real advantage over your competition in the Adirondacks and beyond.
We have been building websites and advising businesses since 1995. You get compelling design, strong security, regular backups and technical skill that goes well past templates, from people who live and work right here. The result looks great and brings in the customers you need to grow.
What we do
Our services
- Website Design & Development
- Search Engine Optimization (SEO)
- Internet Marketing with Google Ads and Microsoft Advertising
- Content Management and Online Store Development
- Branding Packages
- Business and Marketing Plans
- Desktop and Mobile Websites
- ADA/WCAG Compliance Audits
- Website Security
- Commercial Photography
- Professional Videography
- Presentation Design
- e-Commerce Websites
- Social Media Management for Facebook, Instagram, YouTube, LinkedIn, TikTok and X
- Technology Consulting
- Custom Programming and Web Applications
- Moving Websites Off Do-It-Yourself Builders
- Graphic Design
- Website Backup and Maintenance
Consulting questions
Questions we hear about consulting
Straight answers to the questions people ask us most.
What does a consulting project cost?
It depends on the scope. We give you a clear, written quote before any work starts, so there are no surprises.
How long does a plan take?
Most plans are ready within a week, depending on how complex your business is. Larger research projects take longer, and we will tell you the timeline up front.
Do you only work with website clients?
No. You can hire us for consulting on its own, whether or not we build your website.
Can you meet in person?
Yes. We are happy to come to your business anywhere in the Adirondack region, or meet online if that is easier.
Will you help us carry out the plan?
If you want us to. We can build your website, run your marketing or social media, or simply check in while your team does the work.
Don’t be afraid to give up the good to go for the great.
John D. Rockefeller
Ready to be the first business your customers find?
More than 8 million people visit the Adirondacks every year. Let's make sure they find you. Tell us what you need and we'll give you a clear, honest quote.