Our articles
Straight talk about getting found online.
Practical articles on local search, Google reviews and business profiles, seasonal tourism and website accessibility for Adirondack businesses and nonprofits.
What we write about
Accessibility, local search and your website
The law and lawsuits
Who has to comply, what the courts are saying, and how many businesses are being sued.
The business case
How an accessible website reaches more customers, and the tax credit that helps pay for it.
Google Business Profile
Setting up your listing on the map, from verification and categories to seasonal hours.
Reviews and local ranking
How Google ranks local results, and how to ask for and answer reviews the right way.
Busy seasons
Keeping your hours and information right for visitors, in season and out.
All articles
Straight talk, newest first
Seasonal Businesses and Tourism Search in the Adirondacks
Visitors spent more than $2.5 billion in the Adirondacks in 2025, and many of them planned their trips on a phone. How seasonal businesses can make sure the right hours and the right information show up.
Google Reviews: How to Ask, Answer and Stay Within the Rules
Reviews help decide who shows up in local search and who gets the call. How to ask for them, how to answer them, and the Google and FTC rules that can get a business in trouble.
Local SEO for Small Towns: How Google Decides Who Shows Up
Google ranks local results on relevance, distance and prominence, and there is no way to pay for a better spot. What that means for a business in a small Adirondack or North Country town.
Google Business Profile for Adirondack and North Country Businesses
When someone searches for a business near them, the map and the three listings under it come from Google Business Profiles. Here is how to set yours up right, from verification and categories to seasonal hours.
Website Accessibility Lawsuits: A Dramatic Rise
Digital accessibility lawsuits topped 5,000 in 2025, and 2026 is running even hotter. What the numbers show and what they mean for your business.
Businesses Using Overlays Like accessiBe and UserWay Keep Getting Sued
Overlay widgets promise instant ADA compliance with one line of code. The FTC, the disability community and the lawsuit numbers all tell a different story.
Can a DIY Website Builder Give You an ADA Compliant Website?
Wix, Squarespace, Shopify and the rest have gotten better about accessibility, but they still can’t make your site compliant on their own. What the latest data shows, and what’s still up to you.
Are Businesses With Fewer Than 15 Employees Required to Have ADA Compliant Websites? Yes.
The 15 employee rule in the ADA is about hiring, not your website. If your business is open to the public, the size of your staff doesn’t get you off the hook.
The Business Case for Building an ADA Compliant Website
People with disabilities and their families control trillions of dollars in spending. What an accessible website can do for your customers, your legal risk and your reputation.
IRS Tax Credit of Up to $5,000 Toward Website Accessibility Costs
Small businesses that spend money making their websites accessible may be able to claim the Disabled Access Credit on IRS Form 8826. Who qualifies, what counts, and a simple example of the math.
Why You Should Care About Website Accessibility
More than 1 in 4 American adults lives with a disability. A friendly look at what website accessibility means, who it helps, and why it’s worth doing right.
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