E-commerce integration
Your store, open around the clock.
Sell online and in person from one system. We connect your website to your point of sale, your inventory and the payment processor you choose, with a secure checkout built to industry standards.
Point of sale integration
One inventory for your shop and your website
When your website and your point of sale system share the same product list, you never sell something you do not have. A sale at the counter updates your website, and an online order updates the count in your shop.
We connect your online store to point of sale systems such as Square, Clover and Lightspeed, so products, prices and stock levels stay in step. Low stock alerts, product variations like sizes and colors, and in-store pickup can all be part of the setup.
What we set up
Everything your online store needs
Online Store
Product pages, a shopping cart and a checkout that are fast, easy to use and ADA/WCAG compliant on every device.
Inventory Management
Stock counts that update with every sale, low stock alerts and product variations, all managed in one place.
Point of Sale Sync
Your shop and your website share one product list, so in-store and online sales never get out of step.
Secure Payments
PayPal, Stripe, Square, Authorize.net, Braintree and more, with card details handled only by your payment processor.
Shipping and Pickup
Live shipping rates, flat rates, local delivery or in-store pickup, with sales tax set up for where you sell.
Sales Reports
Clear numbers on sales, orders, best sellers and customers, so you can see what is working at a glance.
Secure online payments
Payments go straight to your processor
Your customers pay through the payment processor you choose, including PayPal, Stripe, Square, Authorize.net and Braintree. Apple Pay and Google Pay are available through processors that support them.
Card details are typed into the processor’s own secure payment fields, or on the processor’s own checkout page, and go directly to the processor. Your website never sees, stores or transmits the card number. It keeps only a token and the order details, and the processor deposits each sale into your bank account.
Industry standards
Built to meet PCI DSS
The Payment Card Industry Data Security Standard, known as PCI DSS, is the security standard set by the PCI Security Standards Council, which was founded by the major card brands. Every business that accepts card payments must follow it. The current version is PCI DSS v4.0.1.
Because card data goes only to a payment processor that is validated as PCI DSS compliant, your store can qualify for the shortest self-assessment questionnaire, called SAQ A, which is meant for businesses that fully outsource card processing. Under the SAQ A rules in effect since March 31, 2025, you also confirm that your website is protected from scripts that could affect your checkout.
- Checkout pages served only over encrypted HTTPS connections using TLS, as described by NIST
- Card fields hosted by your payment processor, never by your website
- Tokenization, so your website keeps a reference and never the card number
- EMV 3-D Secure verification, where your processor offers it
- Strong passwords, limited admin access and software and security updates kept current
- Help completing your yearly PCI self-assessment questionnaire
Sales metrics
Know what sells, and when
Your store dashboard shows sales, orders, average order value, best sellers and low stock at a glance. Reports can be filtered by date, product or category and exported for your accountant, and your store can connect to accounting software such as QuickBooks.
We also connect your store to Google Analytics, so you can see which pages, searches and campaigns lead to sales, and where shoppers leave before they buy.
How we build your store
From first plan to first sale
Step 1
Plan
We map out your products, shipping, taxes and the payment options your customers want.
Step 2
Connect
We link your store to your point of sale system and inventory, and set up your payment processor.
Step 3
Build
We design ADA/WCAG compliant product pages, cart and checkout that match your brand.
Step 4
Secure
We confirm HTTPS, processor-hosted card fields and the security settings PCI DSS calls for.
Step 5
Test
We place test orders from start to finish, with a keyboard and a screen reader as well as a mouse.
Step 6
Launch
We open your store and help you decide who manages orders and products, your team, us, or both.
Questions
E-commerce questions, answered
Here are the questions we hear most often about online stores and secure payments.
Does my website store credit card numbers?
No. Card details go directly from your customer to your payment processor. Your website keeps only a token and the order details, never the card number.
What is PCI DSS?
PCI DSS is the Payment Card Industry Data Security Standard, the set of security rules every business that accepts card payments must follow. The current version is PCI DSS v4.0.1.
Which payment processors can I use?
PayPal, Stripe, Square, Authorize.net and Braintree are among the most common, and many others work as well. We help you compare fees and features and choose the one that fits your business.
Can my online store share inventory with my shop?
Yes, when your point of sale system supports it. Systems such as Square, Clover and Lightspeed can keep products, prices and stock counts in step between your shop and your website.
Is the checkout ADA/WCAG compliant?
Yes. We build product pages, cart and checkout to be ADA/WCAG compliant, choose payment options with accessible forms, and test the whole purchase with a keyboard and a screen reader.
What does it cost to accept payments online?
Each payment processor charges its own transaction fees, which are paid to the processor. We can walk you through the options so there are no surprises.
Your most unhappy customers are your greatest source of learning.
Bill Gates
Ready to be the first business your customers find?
More than 8 million people visit the Adirondacks every year. Let's make sure they find you. Tell us what you need and we'll give you a clear, honest quote.