SEO and internet marketing
Get your website and your business found in search.
Search engine optimization, local search and online advertising work best together. We use all three to put your business at the top when nearby customers search for what you offer.
Get found in search
What good is a website if it can’t be found?
A beautiful website only pays off when people find it. We offer search optimization, analytics and advertising for websites we build and for the website you already have.
Tell us where you want to show up, and we will map out a plan to get you there, with clear reports along the way.
What we offer
Showcasing your business
Search Engine Optimization
Page titles, headings, speed and wording tuned for the searches your customers make, so Google and Bing rank you higher.
Analytics and Reporting
Clear numbers on who visits, where they come from and what they do, all reported in plain language you can act on.
Conversion Optimization
Small changes to pages, forms and calls to action that turn more of your website visitors into paying customers.
Pay-Per-Click Advertising
Google Ads and Microsoft Advertising campaigns aimed at the right people, with budgets you set and results you see.
How people search today
86%
of U.S. searches happen on Google. Bing handles about 9% more, and we optimize for both.
Source: StatCounter, August 2026
18%
of Google searches showed an AI summary at the top of the results in a study of real browsing.
Source: Pew Research Center, 2025
8%
of visits led to a click on a regular result when an AI summary appeared, compared with 15% without one.
Source: Pew Research Center, 2025
Local search
Show up on the map when neighbors search
When someone searches for a business near them, the map listings come first. Your business listings on Google and Bing, the details on your website and the directories around the web all need to tell the same story.
- Business listings set up, verified and filled out completely
- Name, address, phone and hours kept the same everywhere
- Photos, services and posts that show what you offer
- A simple way to ask happy customers for reviews, and help replying to them
- Location pages written for the towns you serve
Search is changing
Be the answer, not just a link
Search engines now answer many questions directly with AI summaries, and fewer people click through to websites when those summaries appear. The businesses that still win are the ones those summaries trust and name as a source.
We write clear, well organized pages that answer your customers’ real questions, add structured data that tells search engines exactly what your business is and does, and keep your listings and reviews strong. That is what gets your business mentioned in the answer and chosen from the results.
How we do it
Six steps to the top of the results
Step 1
Audit
We review your website, rankings, listings and analytics to see exactly where you stand today.
Step 2
Research
We find the words your customers actually search for and see who ranks for them now.
Step 3
On-page fixes
Titles, headings, wording, images and speed are tuned so each page clearly answers a search.
Step 4
Local listings
Your listings are completed and kept consistent so you show up on the map where you work.
Step 5
Content
New pages and articles answer the questions your customers ask, giving search engines more to work with.
Step 6
Track and improve
We watch rankings, visits and calls, report back in plain language and keep moving you up.
What we optimize
Every part of every page
Good search results come from dozens of small details done right. These are the ones we check on every page we optimize:
- Page titles and descriptions that earn the click
- Headings that organize the page for people and search engines
- Alt text that describes every image
- Clear, plain wording that answers the search
- Fast loading on every connection
- A layout that works on phones first
- Structured data for your business, services and events
- Clean links, redirects and a sitemap search engines can follow
Accessibility and search
Built for every visitor, found by more of them
Most of what makes a website ADA/WCAG compliant also helps it rank. Clear headings, descriptive alt text, fast pages and plain language make a website easier for people with disabilities to use, and easier for search engines to understand.
Because every website we build is ADA/WCAG compliant from the first page, search optimization starts on solid ground, and your website welcomes every customer who finds it.
Advertising and reporting
Ads that reach the right people, reports that make sense
Search optimization builds results over time. Pay-per-click advertising puts you at the top right away. We set up and manage Google Ads and Microsoft Advertising campaigns aimed at the searches, towns and hours that matter to your business, with a budget you choose.
Every campaign and every page is tracked. You get plain-language reports on visits, calls and form submissions, what is working and what we are changing next.
Specialized techniques
What are you doing to get found on the web?
More people than ever search online for Adirondack businesses, and most of them never look past the first few results. If you are not near the top, your competitors get the call.
We help businesses get found in Saranac Lake, Lake Placid, Plattsburgh, Glens Falls, Saratoga Springs and across the North Country.
We combine proven search engine optimization with our own specialized techniques, then track your rankings and keep improving. That is how we get businesses found first.
Reach out to us today
Send us an email or give us a call to get your website found throughout the Adirondack region and beyond.
SEO questions
Questions we hear about search
Straight answers to the questions business owners ask us most.
How long does SEO take to work?
Most businesses see early movement within a few months, with stronger results building over six months to a year. Local listings and fixes to existing pages often pay off first, and advertising can bring visitors right away while search results grow.
Can you guarantee a first place ranking?
No one can honestly guarantee a ranking, because search engines decide the order. What we promise is proven work, clear reporting and steady improvement. Be careful of anyone who guarantees the top spot.
Can you work on a website you did not build?
Yes. We offer search optimization, analytics and advertising for existing websites too. We start with an audit, so you know what is holding the website back before any work begins.
Do I need SEO, advertising or both?
It depends on your goals and your budget. SEO builds lasting results, while advertising brings visitors right away. Many businesses use both. We lay out the options so you can choose.
How do AI search summaries affect my business?
AI summaries answer some questions before anyone clicks, so it matters more than ever to be the source those summaries name. Clear answers on your pages, structured data and strong business listings all help.
How will I know it is working?
You get reports in plain language that show your rankings, visits, calls and form submissions, along with what we are doing next.
The only place where success comes before work is in the dictionary.
Vidal Sassoon
Ready to be the first business your customers find?
More than 8 million people visit the Adirondacks every year. Let's make sure they find you. Tell us what you need and we'll give you a clear, honest quote.